Challenge: Protoype a Live Virtual Halftime Experience

While interning at the NFL, I provided creative solutions to a genuine issue the company faced: a drop-off in youth viewership during live football game halftime periods. With the task of regaining high viewership rates, my amazing team and I developed an innovative real-time Esports game targeting teens and young adults. As the Prototype Lead, I designed the game experience as well as the marketing plan. I was also given creative control in the concept, partnership and revenue model development phases. Presenting our solution to stakeholders, interns and recieving praise from department heads was a proud concluding moment to the internship. Working at the NFL with the task to deliver a new fan experience was a great opportunity to mix creativity with modern technology and I enjoyed every day of it.